McAfee’s primary focus has been to provide antivirus software to more than 375 million customers, but now the company is adding new partnerships to drive further growth.

The company announces today that it is expanding to the market of protection against identity theft. The idea is to provide protection in the areas of connected home, online security for children, privacy and now protection against identity theft. It is an acknowledgment that the current threat landscape is growing in all facets of digital life.

In the wake of some massive data breaches, McAfee Identity Theft Protection allows users to adopt a proactive approach with personal monitoring, financial monitoring and recovery tools. McAfee made the announcements at CES 2018, the big technology trade show in Las Vegas this week.

McAfee also provides security for a new D-Link Wi-Fi router that will automatically protect connected users’ home devices.

And the company is protecting Samsung’s secure Wi-Fi with back-end technology for Galaxy Note8 customers in Europe.

The latest products and services include McAfee Identity Theft Protection, McAfee Secure Home Platform, McAfee Safe Family and McAfee Safe Connect. The company is partnering with a variety of hardware, software and broadband providers to keep customers safer.

“Data breaches are increasing in volume and, therefore, question who consumers can rely on to keep their personal information safe,” said John Giamatteo, executive vice president of the consumer group of McAfee, in a statement. “Today, 375 million consumers around the world rely on McAfee to protect the most important things, whether their devices, their children’s online security or their identity and privacy.” McAfee Support is a name synonymous with cybersecurity, one which consumers can rely on to continue to evolve and innovate to reassure the minds of consumers when the uncertainty of digital security is high. ”


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